PLUR is an acronym that stands for Peace, Love, Unity, and Respect. It is a philosophy that originated from the rave and electronic dance music (EDM) culture in the 1990s. PLUR is the mantra which represents the principles that ravers and EDM enthusiasts uphold during events and festivals, originating in the United States. It also embodies the values of acceptance, tolerance, and positivity that are essential in creating a safe and enjoyable environment for everyone.

The term dates back to the early 1990s rave scene and was made popular by DJ Frankie Bones in June 1993. It is an aggregation of ideas that were part of the earlier hippie and peace movement (“peace,” “love”) and black and hip-hop culture (“respect”), among others.

Peace refers to the absence of violence, conflict, or hostility. It promotes a harmonious environment where people can enjoy music and dance without fear of harm or danger.

Love represents the positive energy and affection that ravers share with each other. It encourages people to express their emotions freely and spread love to others.

Unity emphasizes the importance of togetherness and inclusivity. It promotes a sense of community among ravers regardless of their race, gender, or background.

Respect means treating others with dignity and consideration. It encourages ravers to respect each other’s boundaries, beliefs, and opinions.